The One-ID Creative Boot Camp - 1st Art Director: Sabrina Lau, Hector De Leon, Melody He | Copywriter: Katie Samuelsen Fact: Men hate talking beauty with each other. Why: No one knows (men are a strange species). That means brands aren’t being a part of the conversation. How do we bridge the gaping hole that is toxic masculinity? We get them to do the thing they hate even more: compliment each other.