sabrina lau
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make-a-wish

R/GA Intern Project 2018 || Art Director: Sabrina Lau | Copywriter: Jennifer Diep
This year for your birthday, wish for something that can actually come true (and if you’re wishing for good health, prosperity, or happiness for the 7th year in a row, let’s get a little more creative, shall we?). Statistically speaking, the month of September has the most birthdays out of the twelve, so we decided to target potential and recurring donors on the one platform that does birthdays justice: Facebook. Side note: might or might not start a side hustle of mediocre cake decorating.

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